Our Story

Since day 1, we set out a clear goal to become the UK’s largest ID card company offering a complete service. We don’t sell products, we solve problems and have been helping our customers businesses and their employees stay secure for over 25 years. We provide a range of products and services such as plastic ID card printing , ID card printers and Lanyards tailored to meet the requirements of our customers.

Over this time period we have built up a loyal base of over 20,000 unique customers and have shipped our products to over 100 countries worldwide. We would like to thank each and every one of our customers for being part of our amazing journey and hope that you’ll continue to be a big part of our story.

25 Years Of Service

Over 20,000 Customers

100+ Countries Supplied


Digital ID Picture Systems Formed
2 staff


Jonathan Fell joined
£140,000 turnover
4 staff


Steve Dodd joined
£250,000 turnover
5 staff


Moved to Seaton House
Tripled warehouse space from 2000 to 6000 sq ft.


David Hinchcliffe joined as Finance Director
5000 customers


Development of trade opportunity


Signed agreement to distribute IDP printers in UK.
10,000 customers.


Move to Crown Royal.
Significant Investment in stock to support the launch of Trade ID.


Launched TRADEiD.
Online trade sales reach £ 1.2 million in 1st year.
£ 7.5 million turnover.
37 staff.


Named worldwide No. 1 reseller for IDP Smart Printers.
£ 10 million turnover.
15,000 customers.


Awarded direct dealership for Fargo, Javelin & Magicard.


Added Mezzanine floor to add a further 1500 sq ft.
£ 12.5 million turnover.
50 staff.
20,000 customers.


Awarded Global Dealer of the Year 2016 by leading printer manufacturer IDP.


Awarded Global Dealer of the Year by the UK's largest printer manufacturer Magicard.

Meet Our Team

Board Of Directors

Jonathan Fell

Executive Chairman

Family, friends, colleagues, cards, cars, skiing, Manchester City, food, holidays, product development, tennis, websites, 30 Rock, 5-a-side, any kind of gadgets and watches.

Steve Dodd

Commercial Director

Steve has been in the industry since 1996. Steve started with DPS Limited (as we were known at the time) in 2000 and has seen the company grow from 5 staff in a small building in Stockport to the 12,000 square foot building in Stockport.

David Hinchcliffe

Finance Director

David joined Digital ID as FD in 2011, following 10 years in practice as a Chartered Accountant.

When he isn't hiding behind his 3 screens, staring at Excel docs and Sage reports, he likes travelling to new and interesting places, trying out the local food and wine..

Sales Department

Darren Snow

General Manager

Darren heads up the Oxford office after the acquisition of Essentra, Bringing a wealth of industry experience to the business.

Darren is Digital ID’s first ever QPR fan.

Paul Boyce

Trade Sales Manager

Paul joined Trade ID in February 2016 and has been involved in the ID industry for 15 years.

He has a gym membership, which he looks at at least twice a week before immediately putting it back in his wallet.

Westley Pannell

EMEA General Manager

Based in Sweden Westley will be heading up our European expansion of Digital ID and has 12 years industry experience... don’t be fooled he’s a Yorkshireman!

Westley’s spare time is spent with his family or he’s in his lycra blocking the roads, making us all late for something. He’s also a bit of a foodie.

Suzie Fell

Private Sector Sales Manager

Suzie started with Digital ID back in 2007.

When she's not driving her horse mad daughter to and from the stables she enjoys long country walks with the dog and socialising with friends.

Mike Nash

Public Sector Sales Manager

Mike is our Public Sector Superhero, he's always fighting to keep the costs down for his customers yet still manages to give them the best looking ID cards on the market. He definitely enjoys the challenge!

At weekend Mike hangs up his cape and spends his time with friends and family.

Glen Bartholomew

Education Sales Manager

Glen has been with Digital ID since 2010.

He is very lapsed Kung Fu black sash & instructor and can recite any line from any Bruce Lee film.

Glen is the proud father of two young sons and spends his ‘free’ time entertaining and juggling them about with his new hobby of restoring old suede Adidas trainers.

Yvonne Payne

Trade Sales Exec

Yvonne has been at Digital-ID for 18 months & has been in the industry for nearly 20 years.

When She's not at her desk she can be found at the Gym.

Her ambition is to train for the London Marathon.

Oliver Schofield

Private Sector Account Manager

Oliver joined the company in 2011 as an apprentice and 1 year later became one of Digital ID's Account Managers.

He loves going to music events and once a year you will find him attending the Manchester Park Life festivals among many other festivals dotted around the country.

Paula Smith

Public Sector Sales Advisor

Paula loves cooking and is currently working her way through her favourite curry cook book.

Other loves include travel, Led Zeppelin, local pub, growing veg and chillies!

Leon Parry-Stevens

Trade Sales

Leon has been working for Digital ID since 2013 within the sales department as an apprentice, his role entails preparing, sending quotations & samples on behalf of the sales team.

When Leon isn’t at work he is usually out taking part in some kind of sporting activity such as Football, Basketball & Swimming… that’s only a few of many.

Alex Wrigley

Customer Advisor

Alex is 6'2, has a rippling six-pack and works at Digital ID.

Only one of those things is true.

Darren Hines

Public Sector Account Manager

Darren started at Digital ID in July 2016. Darren brings over 15 years worth of Customer Service and Sales Experience, with the personal philosophy of going “above and beyond” for every customer.

At the weekend you'll find Darren running around the Football pitch issuing red and yellow cards as he’s a qualified level 5 Referee and Mentor.

Jack Lawrence

Customer Advisor

Jack started at Digital ID in 2016.

He is part of the sales admin team and he spends his free time watching Manchester City FC where he has a season ticket,

If he isn’t watching football he is out with his friends.

Sadiye Aksu

Sales Support

Sadiye joined Digital ID in April 2018. She is part of the sales admin team and loves to spend her weekends with family and friends.

Ellie Noble

Sales Support

Ellie joined Digital ID in August 2018 in the sales admin team. She enjoys spending her weekends going out with friends and family.

Stephanie Eagle

Sales Admin


Faye Arnold

Key Account Sales Admin


Delius Edwards

Account Manager


Jordan Allen

Sales Admin


Mike Parker

Enterprise Account Manager

25 years’ experience in the supply of identification and access control products. Key account manager for some of the largest companies in Europe and my goal is simple.... make my customers life easier, improve their security, improve sustainability and save them money.

Nate Ford

Account Manager

Nate joined Digital ID from Essentra Security when the Digital ID Group acquired the well-established ID solutions company in 2019.

Outside of work his passion is music and he produces electronic dance music. He is the owner of a small record label operating within the underground rave scene in the UK.

Lee Woodley

Account Manager

Lee joined the Digital ID Family following the acquisition of Essentra Security in 2019 and manages our Oxford sales team. Lee brings with him a wealth of experience of the industry as well as sales leadership and account management.

In his spare time he enjoys going to concerts and exploring different countries.

Customer Service Department

Jaimee-Lea Oxley

Customer Service Advisor

Jaimee-Lea is very chatty, it's hard to keep her quiet on Monday morning after being out with her friends.

She is the most organised apprentice you will meet and drives colleagues mad, sticking post-it notes around the office and always has a stall of stationery on her desk.

Melissa Ridgway

Customer Service Assistant Manager

Before Melissa started working in the Logistics department at Digital ID she had no geographical knowledge what so ever and discovered that the Seychelles is not part of Wales!

She enjoys going on as many holidays as possible and visiting different places... even if she doesn't know where she is!

Hannah Mulligan

Customer Service Manager

Hannah has been with Digital ID since 2014 and has over 15 years experience in customer service.

She spends most of her weekends at cricket and football with her two little boys.

Jessica McCabe

Customer Service Advisor

Jess joined the logistics department in 2016, starting as an order processing apprentice.

At the weekends she likes going out for meals with her friends and family, but her favourite thing to do is relaxing in bed with a Chinese and a movie.

Colette Mighty

Customer Service Advisor


Emma Crook

Customer Service Advisor


Design Department

Clara Buck

Assistant Design Manager

Clara has been part of the team since 2015. She has strong print background and is a true perfectionist who loves to be creative!

Out of the office she’s usually found in the countryside with her Shetland Sheepdog, Logan and Border Collie, Floss.

Taryn Holliday


Taryn has been with Digital ID since Autumn 2015. Taryn has a background in graphic design and loves being creative.

In her spare time she enjoys origami, cooking, reading and live music.

Sam Cooke

Junior Artworker

Sam has been with Digital ID since May 2019. Sam has a strong interest in Graphic design and enjoys being creative.

In his spare time, he enjoys drawing, photography or listening to music.

Cameron Syddall


Cameron has been working at Digital ID since March 2018 within the design department.

When not working he will be either watching Manchester City or playing football himself.

Tech Support Department

Paul Wade

Bureau & Printer Technical Manager

Paul has been with Digital ID since 1998 and has extensive knowledge of card printing, encoding, software support and printer repair.

When he is not at Digital ID he can be found playing golf, eating Jamaican curried goat and listening to loud techno music in Berlin, but not all at the same time.

Nathan Eadie

Support Technician

I have big aspirations of travelling all around the world one day, I enjoy watching and playing football as well as my music and video games.

Man united fan although unlike half of my colleagues I don’t have a season ticket! But I do try to go to as many games as possible.