Digital ID Identify Market Leader for European Growth
Digital ID, part of the Barcodes Group is pleased to announce the acquisition of Identbase.
With headquarters located in Meppen, Identbase is recognised as the number one distributor of photo identification & access control products in Germany, specialising in the supply of card printers, printed cards, consumables and card-wearing accessories.
The recent acquisition creates a truly undisputed global market leader in the ID card industry by combining UK-based Digital ID with Identbase of Germany, Plasco, AlphaCard and ID Wholesaler located in the US.
The acquisition brings the headcount of Digital ID to 160+ staff located across six offices in the UK, Sweden, Germany and Austria.
Speaking with Marcus Brand, Managing Director and founder of Identbase, he said, “With our specialist industry knowledge and technical expertise combined with strategic manufacturer relations, we represent a sound opportunity for Digital ID to expand their European presence further. We can already see a benefit in joining our processes and systems to offer customers a faster, simpler and easier ordering experience. Our trade customers now have instant access to a much wider and more innovative product range which will only benefit their growth further. On a personal note, I look forward to being part of the Digital ID Group and working with a team of dedicated professionals”.
Stephen Dodd, European Commercial Director of the Digital ID Group said, “Identbase has an excellent reputation in the industry, an impressive team of staff and a loyal client base. I very much look forward to working with Marcus and the wider Identbase team. In terms of the benefits to our customers, we now have three key distribution hubs located throughout Europe enabling the group to increase and hold stronger stock levels of ID card printers, consumables and card-wearing accessories to meet our ever-growing demand in much quicker timescales”.
The Identbase team will remain based in Meppen, Germany and will retain the Identbase brand.
Alongside continued organic growth, the acquisition of Identbase will see the opening of up to 40 new jobs at the group’s headquarters based in Stockport, taking the overall European headcount to 200+ for the forthcoming year. The combined ID business will now employ staff numbers in excess of 350 employees globally across 13 cities.