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February 25, 2009

Some pubs are fighting back

Filed under: Loyalty Cards — 8:22 am

Some pubs across the country have found a way to fight back against this credit crunch by offering meals for £1 every day of the week, showing that independent pubs can come up with new ideas to keep customers coming through the doors.

The heavily discounted food offer is achieved through bulk buying and passing any savings on to the customer.

With pubs currently closing at a rate of 39 per week across the country (19 in suburbia, eight in town centres and 12 in more rural areas) times are hard and the British Beer and Pub Association says that the industry continues to face extreme economic pressure.

With more than 3,500 pubs and 44,000 jobs lost in the industry since 2007 public houses need to be more creative and this is shown by some of the other methods adopted to entice customers.

• Poker nights
• Loyalty card schemes
• Live bands
• Live football and other popular sporting events
• Discounted drinks nights
• Quiz nights

Ask your customers what they would like and you will probably find some, or all of the above mentioned.

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