To enjoy success in the world of enterprise, you’ll need to attract customers in the first place. However, as well as focussing on drumming up new trade, it’s also important to retain the customers you’ve already got.
This is where loyalty cards come into their own. By approaching card printers like us here at Digital ID you can get your hands on impressive looking loyalty cards and these small but effective items may help you boost levels of repeat custom. After all, people like to feel valued and these cards can help ensure they do.
Commenting on the significance of loyalty cards on a Newstalk 106-108 fm blog, presenter Bobby Kerr noted that these items can help to get customers to come back again and again. He cited research suggesting that the over-55s are the most likely to use these cards, while the under-25s have more of an identification with a store if they hold their loyalty card.
He also claimed that consumer spending is 46 per cent higher with companies that offer reward programmes.
Offering advice, Mr Kerr went on to point out that some customers may be more worth courting than others. About this, he remarked: “All customers are not equal. Identify the high value customers and target them.”
He also recommended trying to stand out from the crowd by having a loyalty scheme that in some way differentiates you.
Mr Kerr also recommended that the rewards you use should be relevant to your business, stating: “Cross sell and promote your business by giving the customer a reward that might introduce them to a product you sell that they were previously unaware of.”
In addition, it’s a good idea to keep rewards simple and to make the redemption of them easy. After all, consumers often lead hectic lives these days, so they simply don’t have the time or patience to figure out complicated deals.
Use the data
When you give out PVC cards and other rewards items, you can collect information about your customers and, according to Mr Kerr, it’s important to use this. However, he added that you should not over communicate or spam your database.
Concluding, the expert remarked: “I firmly believe that all companies no matter how small should have some sort of loyalty scheme in place. So maybe it’s time to start reaping the benefits of really rewarding your regular customers.”
Take a look
If you’re keen to take a look at the membership card options we provide, simply peruse the relevant section of our website. You might be surprised by how easy the process of ordering these items is and how little it costs to get your hands on the cards.
However, just like when you order identification cards, it’s important to ensure you make the very most of them by implementing shrewd policies.
To find out more about what we have to offer and to see if we have the perfect loyalty cards for you, just take a look around our website.