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Latest News

April 12, 2013

Expert advocates use of loyalty cards

Filed under: Loyalty Cards — 4:45 pm

To enjoy success in the world of enterprise, you’ll need to attract customers in the first place. However, as well as focussing on drumming up new trade, it’s also important to retain the customers you’ve already got.

This is where loyalty cards come into their own. By approaching card printers like us here at Digital ID you can get your hands on impressive looking loyalty cards and these small but effective items may help you boost levels of repeat custom. After all, people like to feel valued and these cards can help ensure they do.

Some stats

Commenting on the significance of loyalty cards on a Newstalk 106-108 fm blog, presenter Bobby Kerr noted that these items can help to get customers to come back again and again. He cited research suggesting that the over-55s are the most likely to use these cards, while the under-25s have more of an identification with a store if they hold their loyalty card.

He also claimed that consumer spending is 46 per cent higher with companies that offer reward programmes.

Advice

Offering advice, Mr Kerr went on to point out that some customers may be more worth courting than others. About this, he remarked: “All customers are not equal. Identify the high value customers and target them.”

He also recommended trying to stand out from the crowd by having a loyalty scheme that in some way differentiates you.

Mr Kerr also recommended that the rewards you use should be relevant to your business, stating: “Cross sell and promote your business by giving the customer a reward that might introduce them to a product you sell that they were previously unaware of.”

In addition, it’s a good idea to keep rewards simple and to make the redemption of them easy. After all, consumers often lead hectic lives these days, so they simply don’t have the time or patience to figure out complicated deals.

Use the data

When you give out PVC cards and other rewards items, you can collect information about your customers and, according to Mr Kerr, it’s important to use this. However, he added that you should not over communicate or spam your database.

Concluding, the expert remarked:  “I firmly believe that all companies no matter how small should have some sort of loyalty scheme in place. So maybe it’s time to start reaping the benefits of really rewarding your regular customers.”

Take a look

If you’re keen to take a look at the membership card options we provide, simply peruse the relevant section of our website. You might be surprised by how easy the process of ordering these items is and how little it costs to get your hands on the cards.

However, just like when you order identification cards, it’s important to ensure you make the very most of them by implementing shrewd policies.

To find out more about what we have to offer and to see if we have the perfect loyalty cards for you, just take a look around our website.

April 3, 2013

Discount cards might help you boost custom

Filed under: Loyalty Cards, News — 4:41 pm

Let’s face it, trading conditions aren’t great in the UK at present. The economy is still far from back to normal in the wake of the banking collapse and thanks to rising inflation, job insecurity, pay freezes and a range of other factors, consumers are reluctant to part with their cash.

This makes it all the more important to ensure you’re pulling out all the stops to appeal to potential customers.

The elegant simplicity of discount cards

In marketing, simple is often best. There’s no better way to appeal to cash-strapped consumers than by offering them discounts and this is where specialist card printing services come in handy. By ordering discount cards and dispensing them to the public, you stand to drum up higher levels of trade.

These plastic cards don’t cost much at all and yet they can have a big impact on your revenue, helping to ensure your tills ring out with the sweet sound of success. In other words, these items can generate a superb return on your investment.

Which? figures

Statistics released by Which? have drawn attention to the importance of shrewd advertising. It revealed that on average, UK households have reduced their spending by £3,150 a year since 2007.

Of this, £1,750 is spending on discretionary, non-essential goods and services. According to the consumer group, this has left a “huge dent” of £136 billion in the economy.  It also noted that non-essential, discretionary spending currently accounts for 25 per cent of total GDP.

The organisation also noted that young people are suffering the most financial difficulty and people with children are experiencing the squeeze more than those without.

Effect on caterers

Highlighting the specific impact this is having on catering businesses, Which? noted that since 2007 consumers have cut annual spending on eating out by £13 billion and this has coincided with a ten per cent reduction in output in the restaurant and catering industry. Indeed, 90,000 fewer people are now employed in the industry.

Spending slashed

Commenting on the figures, Which? executive director Richard Lloyd said: “The squeeze on incomes and collapse in consumer confidence has led households to slash their spending during the financial crisis, with a devastating impact on the wider economy. The longer the squeeze goes on, the longer this spending setback will continue.

“The UK has never before come out of recession without an increase in consumer spending, so it is critical that the chancellor puts consumers at the heart of his plans for a return to growth.”

Come to us

If you think that discount cards could help you to boost interest in your goods or services, you have come to the right place. As well as specialising in ID card printing, we offer superb discount cards that may tick all of your boxes. Ordering from us is quick and easy, and you won’t have to bust your budget either.

To find out more about the various plastic cards that we offer, just take a look around our website.

January 17, 2011

Loyalty Cards: Why businesses need it

Filed under: Loyalty Cards — Tags: — 9:54 am

Loyalty cards are of immense importance for every kind of business, be it big or small. Loyalty cards help businesses reap good rewards. A Loyalty Cards is similar to a credit card or debit card. It features the logo and information of the business in an attractive manner.

Some of the advantages offered by loyalty cards are as follows:

Advertisement: as soon as a person uses a loyalty card, it gets advertised to people standing close to him. This indirect advertisement helps company promote its name in the eye of other customers as well.

Gain customer loyalty: If you are one of those who are retailer, you can still benefit from a loyalty card. As a retail store owner, you can use loyalty cards to offer attractive discounts to your customers on a certain amount of purchase and thereby gain their loyalty. Customers love to get discounts and offers and they form a bond with your company and thus remain loyal to you.

Customer reward: In the current times, you will find that these days a large number of restaurants and coffee shops are making use of loyalty cards for rewarding their customers. For example, if you are a bakery owner and you initiate a scheme that if your customers buy 5 pastries, they get the 6th one free. Such rewards create loyal customers for your brand.

Not only do bakeries benefit from loyalty cards, Loyalty Cards are also used in restaurants, retail outlets, coffee shops, department stores and grocery stores. The reason for this is simple. Each and every one of us wish to spend their hard earned money where they know they get the maximum benefit. Loyalty cards drive return traffic to your business.

If you are one of those who wish to print loyalty cards in-house, there are a host of companies for your help. One of the most renowned names is Digitalid. For more information, visit the company’s site www.digitalid.co.uk.

December 7, 2010

Loyalty cards: attract more customers

Filed under: Loyalty Cards — Tags: , , — 8:54 am

Loyalty cards an excellent way of marketing your business. Thus, whatever may be your profession, you can benefit by printing Loyalty cards. If you are one of those who own a restaurant or run a bakery or even if you have a hairdressing saloon or a drycleaners shop, you can make use of loyalty cards.

Printing loyalty cards in-house would help you attain a greater advantage both in terms of cost as well as customers. Loyalty card is one of the best ways of customer creation and retention system.

Also, You could give out stamps for a minimum spend or reward your customers when their purchases reach a set amount. If you are one of those who own a pizza shop, you could even reward your customers with loyalty offers like ‘Add garlic bread and get loyalty card points’ and encourage them to spend more. On the other hand, if you are a restaurant owner, you could offer some discount or a dish when your customer’s bill reaches a specific amount.

Customers are happy to go to the same restaurant, pizza shop or hairdresser where they find excellent service coupled with a good bargain.

It is easy to get loyalty cards designed for your business. All you have to do is purchase a good quality printer and start printing loyalty cards in-house. One company that helps you customize your loyalty cards is Digitalid. The company also offers a wide range of printers of various brands like Evolis printers, Magicard printers, Datacard printers, Zebra printer and various others. Also, the company deals in printing ribbons like Zebra printing ribbon, Datacard printing ribbon, Magicard printing ribbon and various other printers ribbons to enable you customise your loyalty cards as per your requirements. For more information about the products offers by the company, log on to www.digitalid.co.uk.

April 24, 2010

Some benefits of having loyalty cards

Filed under: Loyalty Cards — 1:51 pm

Loyalty cards are everywhere these days. In bars, hairdressers, supermarkets, clothes shops, petrol stations, leisure centres and jewellers. Their purpose is to highlight a customer’s loyalty to that company and by offering a reward for that loyalty. The reward may only be small, but it is something that wouldn’t have been given out otherwise.

They are similar to membership cards, but they do not provide any kind of binding or agreement between holder and business. Membership cards are there to show that a person has signed up for or joined an organisation, programme, business or group, and has been accepted as such. Membership cards often provide a discount for that person, or allow them special privileges, such as a free biscuit with every cup of tea bought, or a special item from the shop exclusive to members.

Loyalty cards are relatively inexpensive, as they are usually made out of cardboard, though they can be made of plastic cards, which are far sturdier, and less easily forgotten or left somewhere by mistake. They give your customer an incentive to come back to your business, rather than go to a competitor, as they have the possibility of a reward for doing so.

April 14, 2010

Benefits of loyalty cards, discount cards and membership cards for your business

Filed under: Loyalty Cards — 12:40 pm

There seem to be lots of membership cards and loyalty cards flying around at the moment (not literally, we hope). If you’ve seen them, or been given them, but aren’t entirely sure why, here are some of the advantages that they offer to both businesses and customers:

Businesses
• Promotion – customers are more likely to visit your business over a competitor if they look in their wallet and see your name.
• You can get to know your customers if they have membership cards with their names on, or by seeing which stamps/entries there are on their loyalty card.
• You could reduce paperwork if customers’ details are stored on their electronic membership card.
• You can promote new ideas or products by allowing members or loyalty card holders an ‘exclusive’ period of a week or two before opening it up to the general public.

Customers
• You will usually get a reward if you fill up a loyalty card.
• You can feel more valued by the company as it gives you a return for your regular business.
• You can remember the name of ‘that really good coffee shop on the corner of whatchmacallit’ because it will be in your wallet.

April 11, 2010

Key fobs are the way forward for membership cards and loyalty cards

Filed under: Loyalty Cards — 5:16 pm

These days, our purses and wallets are full to bursting with business cards, loyalty cards and membership cards. There’s a discount card for every shop on the high street, and it can be difficult to find one, short of tipping them all out on the desk and rummaging through until you’ve located it.

This is one of the reasons that some shops and businesses are using key fobs. They have exactly the same function as a normal membership card, but are much smaller.

Key fobs are usually about 3 x 2 cm, but can come in many different sizes and shapes. The Nectar card key fob, for instance is about 2.5 cm squared, but with one edge rounded like an arc.

The main thing that all key fobs have in common is a hole punched through it. This will be close to an edge and enables the owner to thread the fob onto their keys. That way, they will not become lost in amongst the sea of other loyalty cards.

It can also be useful if someone has driven to your business and tried to bring as little as possible. That way, even if all they have is a ten pound note and their car keys, they will still have their membership cards with them.

April 1, 2010

How can membership cards improve your business?

Filed under: Loyalty Cards — 2:22 pm

Most businesses that have membership cards are places like hotels, gyms, fitness suites, leisure centres, restaurants, clubs and places like film rental stores.

These businesses will benefit from using membership cards, and yours can to. Here’s how:

Less paperwork
If everything is stored on a computer, members can scan or swipe their card when they arrive or leave, and their details are automatically found. No need for pages and pages for each customer. All of their information can be in one place.

Less waiting around
You can make life easier for your welcome or reception staff, as signing in can be automatic, without the need for so many questions and identity checks

Fraud prevention

If members are only permitted with their membership card, you will not have people pretending to be members, and you could have photographic ID on the card to further prevent misuse.

Colour coding

They could be colour coded depending on which package they’re on or which month their membership is due for renewal. You could have a different colour for premium memberships and a different colour again for comprehensive packages.

Security
Some plastic cards can have security codes on, or encrypted information. This will prevent others using the information on the card, and will let you know if anyone has made a copy or attempted to use it fraudulently.

March 18, 2010

Ever thought about changing your card loyalty cards to plastic?

Filed under: Loyalty Cards — 3:15 pm

Loyalty cards can really generate returning customers, as they will see that they will actually ‘get something back’ for visiting your shop/business/organisation. Customers are also more likely to come back if they think that you are interested in their custom and are prepared to make an effort for it.

This may be in the form of your loyalty cards. Because card can get ‘fluffy’ corners after a few days of wear and tear, and the ink can become worn and faded, having them printed on plastic cards will stop that happening, and make them look professional and newer for much longer.

Plastic cards can be more visually stunning, as the colours printed can be more vibrant and striking. Patterns are able to be more complicated, too, as well as being able to have barcodes, microchips and magnetic stripes included for electronic data storage.

Doing this will mean your employees no longer end up with ink all over their hands from the stamp not working properly, and people will be less likely to discard them as they do not seem to be ‘disposable’ in the same way as paper and card ones can.

Having plastic loyalty cards, you can even have the customer’s name printed onto it, to let them feel more appreciated by the company.

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