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Glossary
Loyalty Card
Loyalty Card
In marketing and in retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, some modern systems now utilise chip card & RFID card technology to interact with central systems. Small keyring cards are often used for convenience.
Also known as:Loyalty Card
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